Case Studies
Case List
- CBN First Financial G01 Studio Network Management System
- Mianyang Radio and Television facility-wide monitoring system
- Guangdong Radio and Television (GRT) intelligent Master Control Room (MCR) --- visual matrix switching system
- Nanjing TV studio source naming system
- Sichuan satellite uplink vehicle satellite system monitoring
- Sichuan TV facility-wide Tally system
- Xiamen TV HD OB Van system
- Yiwu TV Studio Complex UMD&Tally System
- Canxing (Shanghai Canxing Culture Media) 6-Channel Studio Compact Tally System
- Hunan TV integrated network management system
- CCTV new headquarters E14 studio complex monitoring system
- Five Star Sports Channel "Yi Qi Shua Da Pai" Program iStudio System
"Yi Qi Shua Da Pai" --- iStudio Interactive Management Product Success Case Description
Shanghai Media Group
I. Background Introduction
"Yi Qi Shua Da Pai" is a brand-new interactive television competitive program integrating sports and entertainment on Shanghai Television's Five Star Sports Channel. Each season features a chess and card project with a broad mass base. Through the program website, experts are selected from the audience through mass selection, concentrated in the program studio on-site to participate in chess competitions. The program integrates network and television interactive live broadcasting.
Since the program began broadcasting in prime time in 2011, through nearly five years of continuous innovation and development, it has gained a good reputation among a wide audience and accumulated a considerable number of user groups.
In order to further improve the program's viewership ratings, attract more viewers to pay attention to the program, and also to allow viewers to better participate in the program's live broadcasting process, the "Yi Qi Shua Da Pai" program decided to introduce an interactive platform system. After early investigation of interactive products, mid-term comparison and trial of different products, the program team finally decided to select the iStudio Interactive Management product.
Through the iStudio Interactive Management product, the "Yi Qi Shua Da Pai" program team launched its own official WeChat public platform subscription account. Viewers can easily, quickly, and interestingly fully participate in the program's daily live interactive sessions such as quizzes, check-ins, comments, lotteries, and voting by following the official "Yi Qi Shua Da Pai" account on WeChat, enjoying the fun time of the "Yi Qi Shua Da Pai" program.
II. Case Highlights
The iStudio Interactive Management product is a comprehensive solution that connects data interaction between studios and the Internet, with powerful Internet content aggregation capabilities, and provides valuable, rich, real-time, and secure Internet data.
According to the actual needs of the "Yi Qi Shua Da Pai" program, the iStudio Interactive Management product underwent a series of customized designs. Its specific participation methods are as follows:
1. Live Check-in.
After the program's live broadcast starts at 17:55 every evening, viewers can participate in the live check-in activity. They only need to answer a simple question related to the program, and they will have the chance to win lucky prizes!
Figure 1-3,Scratch-off Check-in Comment Page Display
Figure 4, Live Check-in Television Effect
2. Live Comments (voice playback and scrolling text).
During the program's live broadcast, as long as viewers have the desire to express opinions on the current game situation and the level of the players, viewers can pick up their phones and speak freely. The program page will also share some viewers' brilliant insights during the live broadcast with all viewers.
Figure 5, Television Comments and Scrolling Text Effect
3. Prize Quiz (voting and lottery).
Prize quizzes are conducted during the live broadcast. Viewers vote through the voting area provided by the program subscription account, selecting the contestant they think will win today. Viewers who guess correctly will also have the chance to win generous gifts prepared by the program team.
Figure 6, Quiz Interface Display
Figure 7, Television Voting Results Display
Figure 8, Television Big Screen Lottery
4. Scratch-off Function.
After completing the follow, viewers have the opportunity to participate in a scratch-off activity once a day. They only need to pick up their phone, open the subscription account, and lightly touch with their finger, and they will have the chance to win an exquisite prize!
5. User Points Management.
The subscription account function provided by the iStudio Interactive Management product is powerful. In addition to allowing viewers to fully participate in the live broadcast process, it also has its own points system! Viewers accumulate points during participation, and different point amounts correspond to different reward measures.
Figure 9, Points Query Page Display
By implementing the above measures, channels for viewers to participate in the program have been broadened, the subjective initiative of participating in the program has been improved, rich reward measures and considerate points management systems also attract viewer participation, thus increasing old viewers' stickiness to the program, new viewers' love for the program, expanding the program's audience; and these in turn promote the improvement of program viewership ratings and advertising revenue. The program's operation has entered a healthy development track.
III. On-site System Architecture Diagram
Figure 10, System Architecture Schematic
IV. Conclusion:
The iStudio Interactive Management product is a comprehensive solution that connects data interaction between studios and the Internet. This system can provide program producers, hosts, and graphic packaging systems with valuable, rich, real-time, and secure Internet data.
The Internet content aggregation capability brought by iStudio has brought broad, rich, and fast Internet content to the program's creative personnel, providing Internet extension for the content elements of the program format. Through the iStudio Interactive Management product, viewers can provide a continuous stream of content and creativity for the program.
iStudio breaks through the limitations of traditional studios, providing multi-channel extension for the format elements of the program. Content from outside to inside provides multiple content aggregation channels such as mobile content platforms and Internet community platforms. Content from inside to outside provides multiple broadcast channels such as mobile phones, tablets, computers, and televisions.
iStudio changes traditional program production processes, bringing you a new cross-media program production experience. Through the iStudio Interactive Management product, the program's creative personnel may no longer be directors, but netizens or viewers; the program's topic selection may no longer come from pre-production meetings, but from topics on Internet community platforms; the program's shooting and production may no longer be by directors, but by ordinary people; the program's format may no longer be one-way communication, but interaction between viewers and hosts; the program's broadcast may no longer be television, but mobile terminals available anytime, anywhere.