"Yi Qi Shua Da Pai" is a brand-new interactive television competitive program integrating sports and entertainment on Shanghai Television's Five Star Sports Channel. Each season features a chess and card game with a broad audience base. Through the program website, skilled players are selected from the audience and brought to the program studio to participate in chess competitions. The program integrates online and television interactive live broadcasting.
Since the program began broadcasting in prime time in 2011, through nearly five years of continuous innovation and development, it has gained a good reputation among a wide audience and accumulated a considerable viewer base.
In order to further improve the program's viewership ratings, attract more viewers, and allow the audience to better participate in the live broadcasting process, the "Yi Qi Shua Da Pai" program decided to introduce an interactive platform system. After early investigation of interactive products and mid-term comparison and trial of different products, the program team ultimately selected the iStudio Interactive Management product.
Through the iStudio Interactive Management product, the "Yi Qi Shua Da Pai" program team launched its official WeChat public platform subscription account. By following the official "Yi Qi Shua Da Pai" account on WeChat, viewers can conveniently and enjoyably participate in the program's daily live interactive sessions including quizzes, check-ins, comments, lotteries, and voting, fully enjoying the fun of the "Yi Qi Shua Da Pai" program.