In the early 1990s, the Guangdong Television Center was completed and put into operation, and the Guangdong Radio and Television (GRT) analog Master Control Room (MCR) system took on the responsibility of station-wide signal scheduling. In the early 2000s, leveraging the 9th National Games, the station carried out partial digital upgrades to the MCR, forming a technical model centered on a single large digital matrix as the scheduling hub combined with several smaller analog matrices. In recent years, with rapid business growth, the adoption of HD and network information technologies, and higher safe-playout requirements, the current MCR system can no longer meet development needs. There is an urgent need to rethink, design and build a new intelligent, high-technology Master Control Room (MCR) system to support Guangdong TV's continued growth.
Based on the actual needs of Guangdong Radio and Television (GRT), our company provides design and integration services for the new Master Control Room (MCR) system.
The Master Control Room (MCR) system is the convergence point for internal and external signal data. Internally it connects closely with the playout control system, production department, news center, and drama center. Externally it links tightly with network companies, telecom operators, transmission stations, microwave hub stations, and satellite earth stations. Effectively handling the transmission, interconnection, switching and processing of internal and external signal data is the key technical challenge of the system design and the cornerstone of the new Master Control Room (MCR) system.